Targeting the Non-Customer Household saves our Clients thousands of dollars on promotional incentive give-aways.

This is by far one of our most popular marketing programs. In the consumer product marketing arena, the success or failure of any promotion is usually based upon what you are offering the end user as a performance incentive. It might be 10% Off, 25% Off, Buy One Get One FREE or just plain FREE. However, if your promotional incentive ends up in the hands of customer households that you are already servicing, it can end up costing you thousands of dollars in products and services. Because of our unique "Customer / Non-Customer Household" separation feature, we almost always save our clients more than we cost them. What ever the incentive offer might be, you probably don't want to give it customers you already have. Well, that's the incredible beauty of Direct Marketing. You get to pick the exact households where you want your promotion to go and the exact households where you don't want your promotion to go. The primary function of any quality promotion is to generate a "consistant flow of new customers". This is what keeps your business in the upwardly mobile growth mode.

The illustration shown above graphically demonstrates what your household audience might look like if it were seperated by customers and non-customers. By targeting non-customer households, you have very little to lose and a lot to gain. Unlike any other form of promotional activity, direct mail offers you the flexibility to control who actually sees your promotion message. When a household resident pulls their mail out of the mail box, a decision has to be made whether to keep your mail or throw it away. You have an average of 1.3 seconds to get their attention. After that, you're a dinosaur. Since we've already done our research, we know that the Non-Customer households in this audience can afford to buy what you want to sell. What is unknown, is do they need and want your product or service today. Those 2 factors are determined by your rate of response. As we mentioned earlier, the marketer can not create a market for a product or service where one does not exist.

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